What’s the Market Like? Shifting the Focus in Your Job Search

“What is the market like?” It’s a question I’m asked almost daily during conversations with professionals exploring career opportunities. Understandably, candidates are eager to know if it’s the right time to make a move, whether there are roles suited to their skillset, and what trends are shaping the market.

Their focus typically revolves around key factors:

• Working arrangements
• Remuneration packages
• Career progression opportunities
• Company culture

These are all valid concerns. But in every conversation, I introduce a crucial concept that often transforms the way candidates approach their job search: WIIFM – What’s In It For Me.

The WIIFM Mindset

Think of WIIFM as a personal “radio station” playing in our heads, reminding us of our goals, needs, and priorities in a job search. What do you want from your next role? Maybe it’s flexibility, a better work-life balance, or a clear path for career growth. Understanding your own WIIFM helps you identify roles and companies that align with your values and aspirations.

But here’s where the conversation takes a turn.

Flipping the Script: WIIFT – What’s In It For Them?

After discussing WIIFM, I challenge candidates to shift their focus to WIIFT – What’s In It For Them? When you step into an interview, the hiring manager is thinking less about what the company can offer you and more about the value you can bring to their team.

Understanding this perspective can be a game-changer.

Preparing for WIIFT: The Employer’s Perspective

To stand out in your job search, you need to demonstrate why you’re the best fit for the role. Consider these questions:

1. How can you solve their problems?

Think about the specific challenges the company or team may be facing and how your skills, experience, and expertise can address them.

2. What makes you unique?

What is your unique value proposition? Identify the qualities or experiences that set you apart from other candidates.

3. Can you align with their goals? Research the company’s mission, values, and objectives. Show how your contributions can support their vision and growth.

The Balance Between WIIFM and WIIFT

A successful career move is about more than just finding the right role. It’s about aligning your WIIFM with the employer’s WIIFT. When both perspectives are balanced, you not only secure a role that meets your needs but also position yourself as the ideal candidate who can deliver value to the organization.

The Final Thought

Before your next interview, take time to think beyond your own priorities. While WIIFM is crucial to guiding your job search, shifting your mindset to WIIFT will help you stand out. Employers want to know what’s in it for them, and your ability to articulate the value you bring can make all the difference.

So, the next time you’re preparing for a career conversation or an interview, ask yourself: What’s In It For Them? When you can answer that question confidently, you’re not just seeking the right role – you’re demonstrating why you’re the right person for the job.